Friday, July 30, 2010

Sophie's Cause

Sophie is a 30 yo Lehigh Acres resident who is faced with uterine cancer and the mounting medical bills. She has always be self employed and was and still is unable to afford medical insurance. Sophie has always been there to help her family is anyway needed and now her family and friends are helping her to raise funds needed to meet her medical expenses. Currently there are 2 events planned with more to come.
If you would like to help this family by dinating money, planing a fundraiser or sharing resources of agency's etc where they can get help please contact Yolanda Cisneros  at or call her at 239-867-1108
Sophie's Bingo 
Saturday July 31 2-5 PM
The Moose Lodge
210 Homestead Rd
Lehigh Acres Fl
$20 for 10 games 3 cards each game
Door Prizes
Light Refreshments
Another event is being planned by Two Sisters with A Mop: 

Victory Lane Cafe 

4120 Hancock Bridge Parkway
Cape Coral, Florida 33903
Date: September 11th, 2010
Time: 5pm-9pm
Yolanda was recently a guest on our radio show and you can hear her talk about her daughter and these events by visiting   What's Up SWFL The Community Corner

Monday, July 26, 2010

Laces of Love Charity Event

by Lisa Winters
Laces of Love Charity Event, Sock Hop & Car Show

"A Sock Hop & Car Show"

 August 13th, 2010

5:30pm – 9pm

NABOR, 1455 Pine Ridge Road, Naples, Florida 34109

Naples Area Board of REALTORS® is holding a Charity Event for Laces of Love on Friday August 13th from 5:30pm – 9pm.   It is a "Sock Hop" themed event with a car show by West Coast Muscle Car Club of Florida (weather permitting for car show).
It will be held at NABOR, 1455 Pine Ridge Road, Naples, Florida 34109.

The MISSION of LACES of LOVE is to provide new shoes to low income and disadvantaged children and to educate the public on the needs of those children.

There will be dance shows, a live auction, raffle drawings and contest prizes for best costume, dance contest and even a hula hoop contest.  Live music and entertainment will be performed by "Made in Brooklyn".  Catering will be provided by Artichoke & Company, with a cash bar.

Ticket price is only $20 per person, includes food, one drink ticket (beer or wine), and the car show by West Coast Muscle Car Club.  Attendees are encouraged to bring a new pair of tennis shoes (any size) for Laces of Love.  Please register at

For More information visit

Who is New on What's Up SWFL

We would like to introduce to you 
some very fine businesses from right here in SWFL
that can be found on What's Up SWFL.

Just click on the business name for more information  

Spotlight Business for July 

Tucker Vision Center
Tucker Vision Center is a total eye care office. Our first priority is the complete focus on eye care for your entire family. Our Mission is to provide our patients with the most advanced and best care to service their visual needs. So you can see all the colors of your life
Featured Business 

MaryKay Cosmetics - Aloyce Black 
 Aloyce has over 20 year experience and offers to helping you look as young as you feel! Image consultant with women's networking portfolio; computerized skin care & color analysis; state-of-the-art products to reduce lines & wrinkles; make-up application techniques & colors. 

Business Directory 

Affordable Insurance Pro - Bryce Grimsley - offers personalized service for all of your health and life insurance needs in South West FL.

Jewels By ParkLane - Susan Vaccarino - A fun, fashionable, feel-good kind of product; FASHION JEWELRY! To hear Susan Talk about this opportunity visit ParkLane Event

Take Shape For Life - Linda Oslett - The Breakthrough approach to fast weight loss and long term health.

Friday, July 23, 2010

7 Steps to Power- A Marketing Workshop


 NirVana Indian Fusion
9101 College Parkway
Fort Myers
July 28
The POWER Team of SWFL Promotions, 5th Gear Productions & Technology Coach, Colin Bulla present the first workshop in a 7 Step Series on Marketing in a Down Economy.

The team will discuss how to be a Power Player in Your Arena by working with the tools you already have available to you. Experts in the fields of Marketing, Branding, Public Relations, Promotions, & Social Media will be on hand to discuss various avenues for putting... yourself or your business on the map!

There will be information on the $242 Million Dollars NOW available for Production Companies to tap into and how it can benefit YOUR business!

5th Gear Productions will be shooting a commercial after the workshop.

NirVana is proud to host this 7-series workshop!

Wine will be served!!!

The Alliance for the Art’s GreenMarket

 By Chelsea Birczak

The Alliance for the Art’s GreenMarket, open Saturday mornings, 8am to Noon, continues to attract visitors with locally grown produce, live musical performances, cooking demonstrations and community oriented events.


July 24th:
- Learn from a sustainable living demonstration by Linda Burkey.
(Reducing disposable waste, cooking in bulk and storing food.)
- Enjoy classic Broadway and Hollywood tunes by The Zany Ladies
- Donate at the Blood Mobile (Receive a donor t-shirt & GreenMarket bag)
- Kids stories by Florida Historical Society's Story Lady, Fredricka Howe

July 31th:
- Bistro 41 offers cooking demonstrations using GreenMarket products
- Register to Vote at Lee County voter registration booths
- Kids stories by Florida Historical Society's Story Lady, Fredricka Howe
- Enjoy classic Broadway and Hollywood tunes by The Zany Ladies

Visit the GreenMarket webpage for a complete list of vendors:

See you at the market!
Located on the corner of Colonial & McGregor.

Chelsea Birczak
(239) 939-2787

Wednesday, July 21, 2010



The Community Council of Lehigh Acres will host a Community Candidate Forum on Thursday, August 5, 2010 from 6:00 to 9:00 p.m. at Lehigh Senior High School.  Among those scheduled to appear are candidates for U.S. Representative, Governor, State Representative, State Senate, County Commission, Lee County Court Judge, School and Hospital Boards, Mosquito Control, ECWCD and Fire Commissioner.  All local, state, and federal level primary and general election candidates were invited. Lehigh Acres is one of the growing areas in Southwest Florida with a population now at 77,000 and a strong voting tradition.

The forum provides votes an opportunity to hear from the candidates before the primary election and to speak with them one-on-one during the event. There will be tables with campaign information and the opportunity to network with the candidates.  Refreshments will be provided. Lehigh Senior High School is located at 901 Gunnery Road in Lehigh Acres.  For more information regarding the Candidate Forum contact Tami Baker at

Tuesday, July 20, 2010

NFM Chamber Luncheon

Fort Myers Diner 
13351 N. Cleveland Ave.
N. Ft. Myers, FL 33903
(239) 997-2110
July 21, 2010 11:30am-1:00pm
$15.00 Members/$20.00 Non-Members & Guests
HERE , call (239) 997-9111 or Email

Please be our guest at the next Business Leaders Luncheon on Wednesday,
July 21, 2010 at the Fort Myers Diner where we will be treated to classic comfort food.
Dr. Sal Lacagnina, Medical Director of Lee Physician Group for Lee Memorial Health Systems, will speak on exploring all possible ways to keep health care plan costs down for both the employer and the employee.
Bring your business cards and brochures.  A table will be available for members to display their brochures.

If you have a business acquaintance that is interested in becoming a member,
please feel free to invite them along. 
RSVP required.

Monday, July 19, 2010

The Discriminating Diner

The Discriminating Diner Visits
Two Local Dinner Theater Attractions

Now that summer is here, some of the more popular local attractions are not as busy as when our visitors are here. So this time the Discriminating Diner went out and about to visit some of these attractions that include a dinner of course.

First on our stop was the Broadway Palm Theater located on Colonial Blvd in the Royal Palm Square. The show at the time was Footloose, the musical version of the popular movie of the same name. For one price you get entertained as well as partake in a buffet dinner. The layout of the theater is decent and allows for good viewing of the show but sometimes you sit at a table with people you may not know. If your table of eight is full you may have some difficulty seeing the show unless you turn your chair. The sound system is average and on the night we were there they had some problems with it. The music was not live and I prefer live music to canned music. The play it self was average as fair as talent goes. We did notice a few mistakes the made at times which is not such a good thing. Mistakes happen but when the audience notices them it takes away from the overall experience. However it was an enjoyable performance.

The buffet is decent but not outstanding. You will not walk away hungry though. They have a salad bar, entrée bar and a dessert bar. All have a decent selection of choices which vary from time to time. They offer a full bar for adult beverages which of course are not included in the price of your ticket. Ice tea, water and coffee are and with free refills. However soda is not included and nor are there free refills. The cost is $1.75 each and if you take your children or if you like soda it can be rather costly. Ticket pricing for children and students is considerably reduced making this more affordable to families. Just don’t drink soda. To view ticket prices Click Here

The service was good however. They are very attentive and offer refills with great regularity. The servers and even the bus help are very helpful and friendly. They have individuals w ho escort you to your seat and show you the way to navigate the buffet. The bathrooms are large and clean but if you go at intermission plan on waiting in line ladies. They also have a store selling mementoes of the evening. I suppose to keep costs down, not every one gets a program. There is one program for every 2 individuals which you can return at the end of the evening for recycling.

The Broadway Palm overall is a decent nights experience but can be rather costly and they could provide a better experience if they only kicked everything up the quality a notch. Perhaps because they have been doing this for sometime they have fallen into a routine of compliancy.

Our second adventure took us to the Mystery Diner Theater Train. Here for once price you get to solve a “Who Done It “murder while riding on a train north to just south of Punta Gorda and enjoy a leisurely meal. The price of the ticket does not include any beverages. They also offer a full bar of adult beverages. They also suggest a $6 tip per person. So, plan on spending more than just the price of the ticket here. Ticket process $59-$69 They offer no discounts for children.

The menu offers soup, salad, a selection of 3 entrees and dessert along with choice of bread or rolls. The quality of the food is quite surprising and was very good. To view menuClick Here 

The rocking of the train car took a bit get use to but before long it seemed very normal. It is décor is cute and is meant to remind you of trains back in the day.

The play, now that was an interesting experience. It was a campy, eye rolling and gut groaning experience. The lines were really cute but the plot…let’s just say it is not Tony Award wining but it is not meant to be. It is meant to be a fun experience and there they succeed. The ending while meant to be a surprise was lame and nonsensical. It left you scratching your head or shrugging your shoulders saying “I don’t get it”. It was good for some laughs though. The actors do a great job pulling the audience into the play thereby making you part of the experience.

The service was fair. It took sometime getting drinks and refills. The spacing between meals is slow but that is due to the fact that they play is occurring and service occurs in-between acts of the play. The staff is very friendly though and the actors greet you as you leave the train.
Overall it can be a fun experience and if you have visitors in town, it is certainly something you will want to do…once…just once.

Friday, July 16, 2010

SouthWest Florida's Got Talent

By Hispanic Chamber and Conric PR and Marketing
Talent Competition and After Hours Party
Lee County
Tuesday July 27th
5:30-9:00 PM
The Edison Restaurant
3583 McGreagor Blvd
Ft. Myers
Collier County
Saturday August 28th
5:30-9:00 PM
15495 Tamiami Trail North
The Finale
Tuesday September 28th
Guest admission each event $10 includes Drink specials, appetizers, networking and the talent show.
Talent Registration: Fee $25 Singers, dancers, musicians , any unique talent can register.
Under 18 must be accompanied by an adult. 
Top 5 winners from Lee County and Collier county move onto the Finale
Top 3 winners in the finale receive cash, prizes and promotions.
To participate in the talent contest, or for more detailed information regarding Southwest Florida's Got Talent, please call the Hispanic Chamber at 239-418-1441 or send an email to

Thursday, July 15, 2010

Charity Event for Baby Lane Free

Bachelor and Bachelorette Auction
Thursday July 29
6-9 PM
Edison Restaurant
McGregor Blvd
Lane Free was born with a severe congenital heart defect that so far has required 2 open heart surgeries. His family is facing mounting medical costs as they have already used his lifetime medical benefits of 2 Million dollars. This coupled with his father loss of employment has add to the stress this family must endure.
You read more about Baby Lane's story at Lane's Story  

You can read more about this event at Charity Event
or on facebook at Event Info


Tuesday, July 13, 2010

Charity Show for The Harry Chapin Food Bank

by The MOM's Prosperity Network of Florida
Saturday, July 17, 2010

2:00pm - 11:30pm

Valerie's Lounge

17264 San Carlos Blvd

Fort Myers Beach, FL
The Bands
Strange Arrangement
Long Story Short
Pillow Tramp
Drunk Monkey's
Jeff "Car Bomb" Lyons
T.J. Kelly Band
The Wholetones
More TBA...
Come enjoy some local music and help fight hunger in SW Florida on July 17th at Valarie's Lounge. Free admission with any nonperishable food donation. Make sure you get your raffle ticket for the chance to win a guitar. Food will be available from Jill's Joint. So come on over for a good time and some good tunes.
The MOM's Prosperity Network of Florida is proud to be teaming up for this great cause! Our Back to School Without a Worry School Clothing Drive is well underway and we are going to be at this event with our local bands on July 17th!
We are teaming up to grow awareness for our local community needs.

Bring the canned goods for the food bank and if you can bring a piece of gently used or new clothing for the kids to go back to school. We will have a drop box at the event and will be helping the Harry Chapin Charity Show too!

Check out:
Harry Chapin Food Bank Web Site

Directions to Valerie's

Marketing, PR, Advertising, Branding... What’s The Difference????

 by Jodie Andre
Marketing Dazzle

A lot of companies want to do Marketing, PR, Advertising and Branding but very few know the difference. Here's a simplified example of each:

I am a great cook! – Marketing

Trust me. She's a great cook! – Public Relations

I'm a great cook. I'm a great cook. I'm a great cook! – Advertising

I understand you're a great cook! – Branding

Sounds so simple, right? It can be confusing to many. Advertising is a short-term exercise and Marketing is a long-term endeavor. It's much more effective when other people talk about you in a positive manner compared to self-promotion.

Remember, you don't want to market yourself as well as advertise yourself because you don't want to seem desperate.


By Monica Garcia Saenz
 In today's competitive market – Good isn't enough anymore. You need great marketing techniques in order to stay on top of the game. Great ideas are a must have in reaching that goal of getting noticed by your potential customers and growing your business. Here are 5 quick and easy marketing tips to help get you noticed!

#1 Target your Market – It's all about the Customer!
In order to reach your customer, you have to know who your customer is – get to know your market and try to put yourself in their shoes – See It from their point of view. The opinion of your boss, your printer, your marketing agent or your mom isn't as important as what your customer is going to think of your new Logo, your Website or your company image. You could have a wonderful product or service at a great price but if your customers don't notice you… what good is it? Make sure you are getting your message across to the right person – your customer

#2 Remember the Three Second Rule!
You have all of THREE SECONDS to grab the attention of your reader before they move on to the next item or page. Most People have a short attention span because they are used to quickly moving on to the next item at hand - so be sure to use those three seconds wisely and to your advantage – Grab'em, Hold On & Don't Let Go! The way you do this is with SMART, CREATIVE and METHODICAL strategies that will help you stand out in the crowd and get noticed in three seconds.

#3 Your Favorite Marketing 101 Acronym UMBB
Unique is making it yours – owning it, having it represent you and creating something that is different from what everyone else out there has. Unique is something that isn't going to get confused with the next ad out there. Meaningful is making sure that your message speaks to the customer. Does it have value in their eyes? Can they see themselves using it or owning it? Does it mean something to the reader? If it doesn't mean anything to them, most likely they won't spend money on it. Memorable – will they remember it once they flip the page or walk away? Did it stay with them? Will they think of your name or logo next time they need your services or will they just flip through the yellow pages again? Will you be remembered? Make sure your message is one that will be remembered. Believable – Is it REAL? Will the really buy your story or does it look like you borrowed it from Fairy Tale land? Do unicorns have anything to do with your product? IF not – Don't use it! Make them Believe it!
# 4 Keep it Simple!
It is very easy to overwhelm your customers with too much information or something that is too busy or too bright. You want to grab them, not scare them so remember that sometimes Less is More in getting yourself noticed by your customers. Make sure that your message is clean, clear, concise, simple and to the point in order to really be effective in getting your message across to your customers.
 # 5 Be Consistent!
Once you find a good, unique logo or look that works for you – make sure that it stays consistent always. Picture McDonalds over the years - they have had many marketing campaigns but the Golden Arches have always remained the same. Close your eyes and think of Target and you will automatically see the Red Bulls Eye no matter what. Each time you see their Image it is the same color, same size, same basic look – because they are CONSISTENT. Remember to be true to your marketing look by remaining consistent always. Know your colors so that you can always have the exact same shade you used the first time. Be sure to have your logo in an email format that you can easily send to your printer, graphic designer or marketing consultant so that your look is always consistent. Don't be afraid to ask for a soft copy of whatever is created for you – once you pay for it – it's YOURS and you should be able to keep it for future use with whomever you choose to use in the future for your marketing needs. Protect your image by making sure it is always the SAME.

I hope these Tips to Getting Noticed have helped you get an idea of what you need to do in your journey towards SUCCESS. Monica Garcia is a published author, marketing consultant, graphic designer and web designer. You can reach Monica Garcia at (239) 673-7052 or via email at via the web at

Monday, July 12, 2010

Blast Off with What's Up SWFL Contest

Starting with the month and continuing through December 31, 2010 we are holding a contest that will help you and your business "Blast Off". When you choose to advertise with us we will enter you name into a drawing for some fabulous prizes.  you then have the option to donate a prize to the contest.  If you refer a friend to us and they advertise on What's Up SWFL, we will also enter your name into the drawing. Be sure to tell your friend that you refereed them to us. 

If you donate a prize, your name and prize will be listed on our website, newsletter, blog and our facebook fan page. We will twitter an announcement as well. 
The Drawing will be held in January 2011 at the Bridge Networking Groups Central Fort Myers Luncheon. You do not need to be present to win.

We are also donating at least 10% of all the monies to local Charities. A list of those charities will be coming out soon.

Visit our website for more information Blast Off with What's Up SWFL

The Michael Diaz 2010 Fall Collection for Florida Women"

By Michele  Andre
Fashion Designer, Michael Diaz, will be presenting "The Michael Diaz 2010 Fall Collection for Florida Women" on Thursday, August 26, Royal Palm Yacht Club, 2360 W. 1st Street, Ft. Myers 33901 from 11:15am to 1:15pm. 

Buffet lunch will be served while viewing his fashions and hearing from the designer himself.  "The Michael Diaz 2010 Fall Collection" may be purchased at the event or special ordered. 

Cash and credit cards accepted at the door.  Only $30. for lunch and the presentation by Fashion Designer, Michael Diaz.   Each guest will receive a gift sack with items and discounts from local vendors valued over $100. 
Please RSVP (239) 225-5019 by August 24.

Contact info:  Michele Andre (239) 225-5019

Woman's Life

By Janie Ingles

Monday July 19
11 - 1 PM
Olive Garden
Fort Myers

Woman's Life is a group of woman making a difference by helping local charities raise money.

Join us at the next Woman's Life meeting to see what we are all about.

Only $17.00 Members
$20.00 for Guests
Guests may visit twice before being asked to join)

Cash and credit cards accepted at the door
RSVP to Janie Ingels or (239) 574-4501

Iced Tea, Salad, Breadsticks & choice of 10 entrees

We will be collecting canned food items for Grace Community Center

Bring a friend and introduce her to our great group!

Always the third Monday of each month at Olive Garden

Wednesday, July 7, 2010

Candidates Forum North Ft. Myers Chamber

The North Fort Myers Chamber of Commerce, Public Affairs Committee is partnering with the North Fort Myers Civic Association to host a 2010 Candidates Forum on Thursday, July 22, 2010 from 6:00-9:00pm.
The Candidates Forum allows candidates for public office to express their views openly so audience members can understand their positions and make informed voting choices.
This event will be hosted at Community of Christ Church located at
368 Herron Road, North Fort Myers, Florida 33903
A meet and greet with the Candidates will be from 6:00pm to 7:00pm. 
The program will start at 7:00pm. Moderator is Trey Radel, host of Daybreak on FM 92.5 Fox News Radio.
Expected Candidates to attend are from the following ballot categories for the Primary Elections on August 24th:  Lee County Commissioners, Judges, School Board, and House of Representatives to name a few.
Admission is free and open to the public.
For more information go to to view events, call the North Fort Myers Chamber Welcome Center: (239) 997-9111, or call President of the North Fort Myers Civic Association, Greg Makepeace: (239) 567-0740

Tuesday, July 6, 2010

Liam J. Perk Foundation: Bowl for Education

By Marcie Gower
Sunday July 11
Friendship Lanes
12 PM
$20 Adults
$12 Kids under 15
Door Prizes
Let's Talk Dog!
"Providing Awareness and Education
so there can be a Tomorrow"

Liam was a 2 yr. old little boy who was fatally bitten by their
family dog. The Liam J Perk Foundation was created with the
mission to educate parents & dog owners through seminars,
school presentations, events & other networking resources to
provide a safe environment for children & dogs together as a

Event Location 1899 Del Prado Blvd. S. Cape Coral
For more information or to sign up
Contact – Ginny:
Or Tanya: 239-246-0513
You can visit us at
Follow our updates on Facebook- Liam J Perk Foundation

Monday, July 5, 2010

The Bridge Networking Group: Ft. Myers Networking Lunch

Friday July 9
11:30 - 1:30
Famous Dave's BBQ
US 41 and Crystal Drive
$20 Pre Pay
$25 at the door
$17 Pre Pay or at the door for Bridge Supporters 
Buffet Lunch
30 Second commercials 

Raffle and Silent Auction 
to benefit TLC Children's Home and Destiny Diaper Bank
(items welcome day of event)

RSVP by July 7
Email  Michele

Friday, July 2, 2010

The Community Corner: A Night in the Cape

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Spotlight On: Aloyce Black - Mary Kay Cosmetics

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Spotlight On: Tucker Vision Center

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North fort Myers Chamber Events - July

by the NFM Chamber of Commerce
Business After Hours
North Fort Myers Chamber of Commerce
Thursday, July 8, 2010 5:30-7:30pm
Bianca's Ristorante Italiano
16251 N. Cleveland Ave.
North Fort Myers, FL 33903
(239) 995-3272
$5.00 for Members & Non-Members/Guests
RSVP, call (239) 997-9111, or email: 

Business Leaders Luncheon/Speaker: Lee Memorial Health System on Personal Health & Wellness
North Fort Myers Chamber of Commerce
Wednesday, July 21, 2010 11:30am-1:00pm
Fort Myers Diner
13351 N. Cleveland Ave.
N. Ft. Myers, FL 33903
(239) 997-2110
$15.00 Members /$20.00 Non-Members & Guests
RSVP, call (239) 997-9111, or email: 
Candidates Forum
Thursday, July 22, 2010 6:00-9:00pm

Community of Christ Church
368 Herron Road
North Fort Myers, Florida 33903
Admission is free/Open to all
Contact Kim Constantine at (239) 997-9111 or  
or call President of the North Fort Myers Civic Association,
Greg Makepeace at (239) 567-0740.
North Fort Myers Chamber of Commerce Treasure Hunt Festival & Business Expo
Saturday, July 31, 2010 11:00am-2:00pm
The Shell Factory & Nature Park
2787 North Tamiami Trail
North Fort Myers, FL 33903
Free Event
Visit  or  for details