Thursday, September 3, 2009

Social Media Club

Our Next Event

How Small Businesses are Using Content Marketing and Social Media to Attract Customers

Date: September 22, 2009 from 7:00 PM to 9:00 PM

Location: Holiday Inn Fort Myers Airport at Town Center on Alico Road

Our next event will be held on September 22nd at 7 PM. This meeting will be held at the new Holiday Inn Fort Myers Airport at Town Center on Alico Road. Our keynote speaker for the evening will be Newt Barrett. Mr. Barrett is the founder of Content Marketing Strategies and its parent corporation, Voyager Media, Inc. In addition to his sales and marketing skills, Newt is the co-author of the content marketing bible, Get Content. Get Get Customers, published globally by McGraw-Hill.

Mr. Barrett will discuss how small businesses are using content marketing and social media strategies to attract clients and customers. Our keynote presentation will be followed by a panel discussion with panelists from local small and midsized businesses who will talk about how they are employing content marketing and social networking tools to promote their firms.

You can register for this event on our club's website at

The Social Media Club of Southwest Florida would like to thank Henderson, Franklin, Starnes & Holt, P.A. and The News Press for underwriting this event. You can find more information on Henderson, Franklin, Starnes & Holt, P.A. at You can read The News Press online at

Below are some other local opportunities to participate in social media related events and conversations.

Other Announcements

Support a Great Cause at This Year's Twestival!

Southwest Florida Twestival 2009

Date: September 10th through the 13th 2009

Location: Various locations throughout the region

A Twestival or Twitter-Festival is a global series of events organized by volunteers around the world for a great cause. Twestival is run 100% by volunteers and independent from any particular not-for-profit. Twestival was born out of the idea that if cities were able to collaborate on an international scale, but work from a local level, it could have a spectacular impact.

Twestival Local again gives every city in the world the chance to hold their own Twestival, this year's events will run locally between the 10 and 13th September 2009. The Southwest Florida event will raise funds for Lee County based PACE Center for Girls.

The Southwest Florida Twestival is excited to welcome as their special guest, Chris Brogan. Chris is a nationally recognized social media marketing consultant and author of the new book Trust Agents.

Visit - for details or email Michele Lorito-Chase at wlmailhtml:%7BD622BD6A-EB8A-4AB4-B137-46F186A64A03%7Dmid://00000034/!

Additional volunteers and sponsors for this great event are needed!

Other Opportunities to Learn and Connect

Fort Myers Intro to Twitter/Social Networking

This group is for social media novices who are looking to expand their understanding of use of these tools.

Learn more at:

Bonita Springs - Estero Blogging & Social Media Group

South Lee blogging group that meets monthly to share best practices and ideas about blogging and social media

Learn more at:

Coffee and Social Media

Monthly open ended discussion about social media and social networking tools held in Naples on the second Tuesday of the month from 8 AM to 9 AM.

To learn more: Email Cyndee Woolley for details at


Another interesting use of Social Media to connect people in the region. Representative Matt Hudson from Naples, FL will be conducting a town meeting at the Naples Daily News and live streaming the event with questions taken via Twitter. The event will take place on Wednesday, September 9th at 6:00 PM.

To learn more: visit or

See You On September 22nd!

Thank you very much. We'll look forward to seeing you at our next event on September 22nd to learn about content marketing!

If you have social media related events that you'd like us to include on future updates to this group, please let us know. We're happy to try to include anything that has a social media tie-in. Opportunities to connect with the club are shown below.

Connect With Us!

To learn more, you can connect with the club at the following links:

Home page -


Follow us on Twitter - @smcswfl


LinkedIn -

Dean Piccirilo

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